Understanding Your Tiered Advertising Packages

Each Bricks & Minifigs store has unique goals, markets, and growth stages. The tiered package model allows every franchise owner to activate advertising that fits their current business size and customer opportunity - while ensuring every dollar is used efficiently through Agility’s precision marketing system.
Whether you are just beginning with digital advertising or expanding into more advanced omnichannel tactics, these tiers help guide you to the right level of support, data activation, and reporting.

How It Works

Each tier is based on your monthly advertising budget, which determines:

• The number of channels activated (Display and Social)

• The tactics available (Geo, Behavioral, Retargeting, and Social audience strategies)

• The number of personas activated (based on your store’s target audience segments)

• The reporting cadence and level of optimization support you’ll receive from the Agility team

Every campaign leverages Agility’s precision audience engine to reach local customers most likely to visit your store or purchase again, using your CRM list and persona insights as the foundation.

Tier 1: Foundational Awareness

Budget: Under $500/month
Channels: Display
Tactics: Behavioral, Geo Retargeting, Retargeting
Personas: 1
Reporting: Monthly Email Readout

This tier is ideal for new franchisees or smaller markets looking to maintain steady visibility and re-engage recent store visitors. Campaigns focus on brand awareness and local presence, using geotargeting and retargeting to reach high-intent shoppers nearby.

The monthly email readout summarizes key performance metrics like impressions, clicks, and local engagement.

Tier 2: Growth Activation

Budget: $500–$1,500/month
Channels: Display and  Social Mirroring
Tactics: Behavioral, Geo, Retargeting
Personas: 1
Reporting: Monthly Email Readout

This tier builds on awareness by layering in video storytelling and social extension to capture more engaged audiences.

Franchisees in this tier begin to see stronger store traffic lift and campaign engagement. The bi-monthly meetings allow for strategy optimization, creative reviews, and audience insights to guide next steps as your store grows.

Tier 3: Full Funnel Expansion

Budget: $1,500–$3,000+ per month
Channels: Display, Social Mirroring, OLV or Digital Out-of-Home (DOOH)
Tactics: Behavioral, Geo, Social, Retargeting
Personas: 1
Reporting: Scheduled Monthly Meeting

This tier activates a full-funnel approach, combining upper-funnel storytelling with conversion-driven targeting.

Adding DOOH or extended video allows you to reach customers across devices and environments, increasing brand recall and purchase frequency.

You’ll receive monthly meetings focused on performance deep-dives, optimization insights, and audience expansion recommendations based on persona engagement data.

Tier 4: Advanced Custom Strategy

Budget: $3,000+ per month
Channels: Customized Mix
Tactics: Customized
Personas: 2 or more
Reporting: Customized

This tier is designed for stores ready to scale significantly or those in highly competitive markets.
Campaigns are fully customized, blending advanced audience segmentation, CRM integration, event targeting, and multi-persona strategies.

Reporting and strategy sessions are tailored to your goals, providing in-depth ROI analysis, creative testing, and persona-level insights that guide quarterly and seasonal planning.

Tier 5: Event Campaign

Budget: $500 – $3,000+ (per event)**
Channels: Dependent on budget and event objectives
Tactics: Customized based on event type and timing
Personas: Customized
Reporting: Monthly Email Readout and/or Monthly Meeting depending on spend commitment

This tier supports store-specific or regional events such as Grand Openings, Brick Build Weekends, Mini-Figure Swap Meets, or Community STEM Days. Event Campaigns are designed to maximize awareness and foot traffic during a defined period, with creative and targeting tailored to each event’s unique audience and goals.

What to Expect:

1. Event-Focused Media Mix: Targeted Display, Social, and Video channels optimized for short-term, high-impact delivery.

2. Localized Targeting: Precise geofencing and behavioral targeting within 1–5 miles of your store to attract nearby families and collectors.

3. Custom Creative: Flexible messaging promoting specific event dates, offers, and call-to-actions such as “Join Us,” “RSVP Now,” or “Limited Time Event.”

4. Performance Tracking: Real-time dashboard visibility into impressions, clicks, foot traffic, and post-event retargeting engagement.

5. Scalable Support: Whether a single-store event or multi-market campaign, Agility customizes scale and frequency based on your allocated budget.

This tier is ideal for driving attendance, re-engaging past customers, and turning local events into measurable business growth.

Choosing Your Tier

Your tier is not static; as your store grows, your advertising plan can evolve with you. Start with the tier that fits your current goals and data readiness (for example, once you upload your CRM list and reach the 1,500-contact threshold, you unlock advanced persona targeting).

Our goal is to make sure every Bricks & Minifigs location has access to effective, measurable advertising; whether you’re focused on local awareness, sales growth, or brand expansion.