PRIVACY POLICY

Overview of Services

SUMMARY

  1. Agility Digital is committed to protecting data and privacy.
  2. This privacy policy outlines how we collect, use, disclose, and protect data on our advertising technology platform. 
  3. This Privacy Policy is incorporated into and subject to the Agility Terms and Conditions.

Please note that references to the Agility platform or technology in this privacy policy only apply to Agility Digital's own precision advertising technology platform, and do not include the technology or systems of clients or partners who use or integrate with us. Our policies apply to our Platform and are binding for Partners, Clients, and partners' clients.

Agility Digital is a data aggregation provider and end point Demand Side Platform. Meaning that we provide advertisers with technology that enables them to purchase advertising on the open internet through exchanges, publishers and other demand side platforms, as well as, manage digital advertising on the open internet across many channels, such as websites, applications, digital video delivery platforms (such as smart TV’s, devices, or video streaming platforms) and digital audio platforms. These advertisements help pay for the content you enjoy across the open internet. 

Agility Digital, our partners, and clients gather data to measure ad effectiveness and ensure ad relevance. Additionally, we use this data to refine ad precision through identifying related devices and behaviors.

Our partners who provide data for the delivery of Agility’s Services to clients are part of the NAI and other industry governing bodies. They follow self-regulatory guidelines set forth by the Digital Advertising Alliance or other industry standards organizations to ensure your privacy is protected.

Data Collection, Use, and Management

Data Collection 

Agility Digital, its partners, and its clients may collect pseudonymous data to deliver our services. This data may include unique cookie and device identifiers, mobile device advertising identifiers, IP addresses, web browsing history from advertising impressions, inferred interest information, location information, and hashed email addresses.

The data is collected from various sources, such as partner data sent by aggregators, uploaded partner or client data, and data from delivering advertisements.

 

Data Processing 

We may process data both on our behalf and on behalf of our clients and partners to deliver advertising services, such as personalizing advertisements, delivering advertisements, controlling the frequency with which advertisements are seen, measuring the effectiveness of advertising, reporting on advertising effectiveness, maintaining records associated with advertising, attributing activities to the serving of advertisements, associating devices, and preventing malicious or invalid activity on our platform.


Data Disclosure

We may disclose personal information in response to lawful requests from public authorities, including to meet security or law enforcement requirements. The data may also be disclosed to other parties, such as partners and clients to improve the effectiveness of advertising efforts, or service providers who perform services on behalf of Agility Digital. Please be advised that in some cases, disclosure may be required by law.

 

Data Transfer

Please note that some of the data collected on our platform belongs to partners and clients of Agility Digital. We may transfer data from the country of origin to the US or other countries under a valid legal framework.

 

Data Retention

We retain pseudonymous data and periodically aggregate it for the purpose of improving our platform and services. We keep this data only as long as necessary to achieve the purpose for which it was collected, unless a longer retention period is required by law.

We take data retention seriously and have implemented appropriate procedures to ensure that we only retain personal data for as long as is necessary.

Security

We have adopted and maintain generally accepted security procedures and processes to protect data on our platform. We retain pseudonymous data and periodically aggregate it for the purpose of improving our platform and services.
The data is collected from various sources, such as partner data sent by aggregators, uploaded partner or client data, and data from delivering advertisements.

 

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Any changes will be posted on this website and will become effective immediately upon posting. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting the personal data we collect. Your continued use of our services constitutes your agreement to this Privacy Policy and any updates.

Opting Out

Agility is committed to your right to privacy. Should you wish for any reason to exercise your right to opt-out of tailored ad services (ads based on your interests, visits to other sites and data that represents your interests) you may do so by visiting our Opt-Out Page. 

If you opt-out of tailored ad services, you will not see fewer ads, just ads that are not personalized to your interests.

Company Contact Info

If you have any questions or concerns about our privacy policy, please contact us at the following email address: privacy@agilityads.com. Our headquarters are located at 13907 Minuteman Drive, Draper UT 84020 USA.