Agility Makes Precision Advertising Possible, Integrating Every Element into One Platform

• All Audience Data Sources

  Precision advertising requires access to thousands of signals from audience data like geo location data, online and offline behavioral patterns, demographic data, and other first and third party data. We’re integrating the world’s audience data so that we can layer it in unique combinations to reach your audiences with precision that your competition can’t.

• All Ad Inventory Sources (outside of silo'd channels)

  Your audiences are where they are. With access to more inventory than Google and Meta combined, we can meet them where they are in real-time across devices, media types, and channels. This is key to creating unforgettable and enjoyable ad experiences that drive conversions efficiently.

• All Ad Media Types

  People prefer a rich media experience that combines a variety of video, display, native, audio, and digital out of home ads. To trust your brand, they subconsciously compare you to the brands they trust, who all happen to be using all media formats to create a “surround sound” effect. We make it so any enterprise can advertise like the best brands always have.

• Ad Creative Variant Testing

  When you obsess about precision, you have to match the right message to each audience, appropriate for each stage of their buying journey. And, you need enough creative variants to test into what works. This requires a lot of creative production, and most enterprises need extra help developing all of the creative assets needed. Our creative team acts as an extension of yours, to leverage the full capabilities of precision advertising.

• Optimization

  Optimizing within a precision advertising strategy requires consistent analysis of results, development of new ad strategies, and executing on those strategies, including details from audiences, inventory, ad experience, and ad creative. 

• Data Science

  Measuring advertising is hard. Most marketers rely on last touch attribution, or multi-touch attribution with weighting. These methods can work for channel marketing, but precision advertising spans your entire marketing mix, and must be measured differently. Advertising data science uses “medical grade” research methods and data science to run studies on each campaign that measure the true indirect and direct impact on revenue from each touch point, as well as the impact on each other element of your marketing mix.