2 min read
Save Time and Money with Geofencing for Political Campaigns
A key part of any political campaign is voter awareness. Voters won’t vote for someone they don’t know, trust, or understand.
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3 min read
Programmatic vs Native Ads: Key Differences & Benefits
Native and programmatic advertising are different aspects of digital advertising. Native advertising refers to how advertising is published, and...
4 min read
The Pros and Cons of Mobile Advertising
With billions of smartphones around the world, advertisers are finding any and every way to use consumers’ favorite devices to reach their target...
2 min read
Ultimate Guide to Geofencing for Events
In-person events offer an unparalleled opportunity to connect with potential clients and customers. Though digital advertising isn’t going away...
2 min read
The Future of Location-Based Marketing
Location-based marketing helps companies target the right person with the right ad at the right time. To really understand the strength and power of...
4 min read
What Are Programmatic Ads—And Should You Be Using Them?
Over the past 20 years, online advertising has opened thousands of new channels and methods for brands to reach their target customers. It’s up to...
2 min read
What Is Addressable Geofencing?
Addressable geofencing is a form of personalized marketing that lets companies target individual households and businesses based on property lines....
3 min read
What Is Addressable TV Advertising?
Addressable TV advertising is a form of targeted advertising, like online targeted ads. While watching linear television programming, each viewer is...
5 min read
What Is Contextual Targeting? [How it Works]
Contextual targeting is the use of display ads based on a website’s content. It’s a smart idea for companies to place their...
2 min read
What Is CPCV? Deep Dive on Cost Per Completed View
As a professional marketer, you might feel like there are more metrics and acronyms out there than you can keep track of. From NPS to ROI to KPI,...