4 min read
The change in the way consumers see, interact with, and receive advertisements on their television over the last 60 years is so significant that television advertisements from the 1960s almost seem like satire. Back then, there were less than 100...
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Using geofencing as part of your marketing campaign can help you reach the right customer at the right time and in the right place. But it can be...
3 min read
Despite our well-documented reliance on smartphones and laptops, research shows that the majority—77% in fact— of digital ads are viewed on...
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Every digital marketer knows web traffic does not always equal sales. In fact, the average conversion rate for a website is under three percent. But...
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Why Is Retargeting Important in Advertising?
3 min read
You’re interested in programmatic advertising and want to try testing it but aren’t sure how it works and if it’s worth adding to your digital ad...
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Geofencing vs Geotargeting: What’s the Best Option for Your Campaign? When it comes to geofencing vs geotargeting, don’t make the mistake of thinking...
3 min read
Programmatic advertising is the preferred way to place your ads. Global programmatic ad spending has reached $493 billion, accounting for 54% of U.S....
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Search retargeting and site retargeting are digital marketing tools that help you reach customers at different points in the customer journey.
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It’s no secret that mobile and desktop advertising are titans in the advertising world. After all, over 300 million Americans are active internet...
