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How CTV Can Affect Your Political Campaign
Advertisements on CTV are becoming a major player in political campaigns. Learn what CTV is in politics and how you can leverage it as part of your next campaign.
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What is mobile advertising? Everything you need to know
Mobile advertising is one of the most effective forms of advertising on the internet. With mobile users now accounting for the majority of traffic on...
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How to Make a Marketing Plan for an Advertising Agency
Creating a marketing plan for an advertising agency can be broken down into three key parts: who, what, and where. By understanding these three...
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Market Your Medical Practice with Programmatic Advertising
Healthcare advertising is essential now that patients have more options than ever before. By having a planned budget and utilizing digital...
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Measuring Online Display Advertising: Key Metrics Explained
Many businesses are incorporating display ads into their digital marketing strategy.
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9 Tips for Building Successful Partnerships in Marketing
Long-lasting business partnerships make or break any company—whether it is a business-to-consumer (B2C) partnership for a major retail company, or a...
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Must-Know CBD Advertising Laws for Every Platform
CBD is a growing and competitive industry, but if your brand wants to go anywhere, you need to know how to advertise. Unlike other markets, where...
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Programmatic Ads With Agility vs. Google Display Network
Programmatic online advertising is an automated, data-driven buying method used across multiple platforms. A huge array of inventory is available...
3 min read
Programmatic vs. Display Ads: Which is the Better Choice?
Not all digital advertising campaigns are the same. When it comes down to programmatic vs. display advertising, there are pros and cons to both...