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With billions of smartphones around the world, advertisers are finding any and every way to use consumers’ favorite devices to reach their target audiences. Mobile advertising accounts for more than $160B in annual spend across US advertisers. If...
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Location-based marketing helps companies target the right person with the right ad at the right time. To really understand the strength and power of...
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Over the past 20 years, online advertising has opened thousands of new channels and methods for brands to reach their target customers. It’s up to...
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Addressable geofencing is a form of personalized marketing that lets companies target individual households and businesses based on property lines....
3 min read
Addressable TV advertising is a form of targeted advertising, like online targeted ads. While watching linear television programming, each viewer is...
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Contextual targeting is the use of display ads based on a website’s content. It’s a smart idea for companies to place their ads where they expect...
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As a professional marketer, you might feel like there are more metrics and acronyms out there than you can keep track of. From NPS to ROI to KPI,...
4 min read
The change in the way consumers see, interact with, and receive advertisements on their television over the last 60 years is so significant that...
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Using geofencing as part of your marketing campaign can help you reach the right customer at the right time and in the right place. But it can be...
3 min read
Despite our well-documented reliance on smartphones and laptops, research shows that the majority—77% in fact— of digital ads are viewed on...