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Every digital marketer knows web traffic does not always equal sales. In fact, the average conversion rate for a website is under three percent. But before you think that 97 percent of traffic is useless, remember there’s still significant value in...
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Geofencing vs Geotargeting: What’s the Best Option for Your Campaign? When it comes to geofencing vs geotargeting, don’t make the mistake of thinking...
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Programmatic advertising is the preferred way to place your ads. Global programmatic ad spending has reached $493 billion, accounting for 54% of U.S....
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Search retargeting and site retargeting are digital marketing tools that help you reach customers at different points in the customer journey.
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It’s no secret that mobile and desktop advertising are titans in the advertising world. After all, over 300 million Americans are active internet...
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Programmatic advertising started with a humble banner ad. While that might sound simple and ineffective, it actually produced some pretty fascinating...
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Advertisements cansignificantly influence consumer buying behavior. Some external factors play a role in how a consumer reacts to an ad, but the...
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Digital targeting approaches are ways that digital advertisements can better target their audiences. Rather than marketing to everyone, this allows...
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When you hear the term audio advertising, you may think, “Does anyone listen to the radio anymore?” Yes, some people still listen to the radio, but...